The giving organization
Miikka Leinonen wrote a wonderful little book on the Strategy of Giving. Staying true to his giving focus, you can get a free copy by clicking here.
I encourage you to look at this book and let me know what you think about Leinonen focus and approach about how giving makes good business. This book predates Chris Anderson’s, Free: The Future of a Radical Price.
Miikka presents very interesting principles, cases, and tools. For example his 6 principles include:
- Giving creates action
- Giving is always a selfish act
- Don’t discriminate
- Letting the joy of giving shine thru!
- Find balance
- Be prepared to receive
Here are my two questions for you:
- What do you think about this approach?
- Do you employ the strategy of giving?
