Spreading social capitalism

I had the pleasure of meeting Dan Robles at Innotribe and his recent post on It is Time to Evolve, got me thinking and making some connections. Dan starts with the big picture:

How the world really works

The Internet and social media have shifted the factors of production away from land, labor, and capital to a higher order of human organization.  This is what we need to be talking about.  People today produce things with knowledge – social, creative, and intellectual knowledge.  These are the factors of production for that 99% of the value that exists on Earth.

Dan goes on to say:

How can we expect to create any type of fair and rational economy from a bunch of invisible stuff milling around the parks?  There is no escape from Market Capitalism and no path to Social Capitalism without a Knowledge Inventory, period.

The knowledge inventory link above takes you to a video which discusses the three factors of production in social capitalism:

  1. Intellectual Capital (ability to collect, retain & share information
  2. Social Capital (ability  of people to work together)
  3. Creative Capital (ability  to combine diverse ideas)
These reminded me of the Law of the Few and how ideas get connected in communities.
Generally, Mavens exhibit the greatest intellectual capital; Connectors have the most diverse (creative) networks and Salespeople get things done (action). I wonder if this metaphor/model would help to get social capitalism “across the chasm”. Identify sufficient Mavens, Connectors & Salespeople (you need all three) and then build up to the 10% critical mass necessary to effectively spread ideas:
“When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority,” said SCNARC Director Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer. “Once that number grows above 10 percent, the idea spreads like flame.”

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