Recently I came across a new term: place-based marketing. I am familiar with proximity marketing, location marketing, and even hyper local marketing. I’ll explain place based marketing in more detail next month; for now let’s just say it utilizes indoor mapping technology to allow consumers to navigate a store and receive offers based on their … Continue Reading
SoLoMo Place Based Marketing: Personal Utility or Prying? by Joe Ruiz – Maximize Social Business – Maximize Social Business – Your Social Media for Business Resource … Featuring Contributions from Global Thinkers . This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
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