Earlier this week I presented a couple of Twitter for Recruitment workshops, ably supported by James Mayes from Tweetjobs, at a social recruiting event run by Peter Gold of Hire Strategies. The event was well attended, and evenly split between third party recruiters and corporate recruitment departments. The British Library is a great location to have these events, but there was one problem – the failure of the wifi, about two minutes before I delivered my first session. Hands up who think Peter got them to turn it off, just before I started!! 🙂
So I must say a big thank you to Sara and Adrian who tried so hard (with three laptops I might add) to get us up and running during my session!
So, as promised to the delegates, here are the search strings and tools that you can use with Twitter, to help you identify and find new candidates and clients.( Make sure you check out 4d below for my genius Foursquare sourcing tip!)
1. Twitter set-up
It is key that you get the right keywords in your bio, if you want people to find you
Make sure you cover the location off in three ways: Town/city; county; UK
Background: Use the website www.freetwitterdesigner.com to build your customised background, including a logo and key information about you and/or your company
2. Following people
Try out the “Yellow Pages” of Twitter to find people – www.twellow.com
Search people’s Bio’s on Twitter with the excellent – www.followerwonk.com
If you do want to use an autofollow tool to build up your following, then www.twollo.com is a good free tool.
3. The 8:1 rules on what to tweet
To use Twitter well you need to be following relevent and interesting people yourself. To gain followers, then you NEED to be interesting yourself and NOT self-promote or sell too much. Follow my 8:1 tips – eight tweets – only one of which have your key message in:
- Make sure you comment (reply – @) on other peoples tweets
- Share relevant industry information
- ReTweet or RT articles or tweets you think your followers will want to read
- If people ask for help…..then help them (if you can!)
- Request help and opinion from your followers
- Postman tweet – post you links, blog posts etc
- Share things that you find funny – we all like a bit of humour
- Then finally it is time for YOU and what YOU want to sell, promote
4. Decide who you want to follow
- Make sure they are relevant to your sector
- If they have no bio, don’t bother following
- Make sure they are active tweeters, nothing for several weeks, forget it
- @ conversations are key to me – if they don’t engage with people on Twitter, they won’t engage with you!
- Make sure the follower/following ration is balanced ie NOT 600 following and 45 followers – likely a spammer or a twitter bot!
- Stay away from people who just tweet quotes – they obviously have nothing to say for them selves!
5. Search string tips to find people (you can cut and paste these strings, substituting your own search words)
Tip: If you get loads of job postings on any search, add -jobs to the end of each search string
a) Simple finding people that work for a company use http://search.twitter.com
“company name” (“job title 1” OR “job title 2”)
b) Searching for people via their Bio using Google
site:twitter.com “bio * keywords”
c) Find people by location using http://search.twitter.com
KEYWORD near:location,UK within:XXmi
or for europe substitute km for mi
d) ** NEW** Use the Foursquare trick
Foursquare is a geo-location service/product/game where people with a GPS enabled phone, can tell people where they are at any given time. They can share with their followers on twitter (and therefore recruiters!) where they are – that is so nice of them!!
So just enter in: “at companyname” 4sq -jobs on the http://search.twitter.com site
alternatively you can use Google; site:twitter.com “at companyname” 4sq -jobs
This will find anyone that has ‘checked in’ to a company – so they will likely be employees of that company (perfect!) , interview attendees (perfect again!) or people attending meetings there (your target market)
Nice, isn’t it….and so simple!
These are all proven ways to find good candidates on Twitter, so have fun searching! And of course if you are on Twitter, you may indeed want to follow me on there – @andyheadworth
Remember, if your company are in need of some help, tips and guidance on using social media platforms, like Twitter, Linkedin and blogs to find new candidates and help your recruiting strategy, email me for details of my on-site social recruiting training workshops.
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