Social recruiting the Starbucks way

There are not too many social recruiting case studies that are around in the UK at the moment, but there are still some good examples social recruiting being used in other countries.

This is a Slideshare presentation I saw today from Starbucks which I believe sums up social recruiting very well – if you approach it in the right way, that is!

Starbucks have a philosophy and it goes like this:Two way real-time interactive conversations to create connections and relationships and begin building a sustainable talent advantage. No different than their consumer web 2.0 strategy.

One slide I really like is this one:

Starbucks slide

They don’t try and make things complicated with loads of different, new and fancy sites, they just use the ones that work, and tried and tested marketing techniques (but obviously done in the Starbucks way!).

Oh yes, and their coffee isn’t bad either!!

RSS logo cup

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We consult, train, tweet, blog, text, post, speak, share, read, update, photograph, video and talk about recruitment. At Sirona Consulting we work with companies, recruitment agencies, RPO’s HR & recruitment technology vendors and conference / event organisers, helping them understand and integrate social media into their recruitment strategies. We have have been doing this now for twelve years, working with many companies along the way, from small independent recruiters right through to large international companies. We are honest, ethical and have experience of working across a range of different industry sectors delivering success in the UK, Europe, Middle East, APAC and the United States.


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