Social Media Strategy Checkup

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Time to check your social media strategy

For some time, I have been pointing out the emerging use of new media by labor unions.   Labor unions are using these new communication tools to share their messages with your employees, or to talk about your company.  If you are in management, and looking for help on this topic, it is now available from Labor Relations Institute.

Social Media Savvy

Last week in their newsletter Labor Relations Ink, the folks at Labor Relations Institute published an article called Social Media Savvy detailing some of their recent experiences with social media tools and labor union organizing efforts, including a look at how one company lost control of their internal communication systems, like email.  Now they are offering a free 30 minute strategy call to employers interested in learning more about social media and how it can be used against your company.

Social Media Strategy Call

From Labor Relations Institute:

We ran an article in INK last week about recent social media use in union organizing strategies, and offered a free social media strategy call. The response has been tremendous, so we thought we should highlight the offer, just in case you missed it the first time around.

Here’s what inspired our offer:

Two weeks ago we had an interesting conversation with the HR director of a large company that recently defeated a union organizing drive. When we asked her about the use of social media and technology in the counter-organizing campaign, she laughed and described how her efforts were trounced by the union. Their internal email systems were constantly taken over by those working on behalf of the union, text messages and voice mails were left on employees cell phones at two o’clock in the morning, and web sites and social media pages in support of the union effort flourished. She had to adopt a strategy of simply conceding the social media/technology effort to the union, and apologizing to the employees for the unauthorized messaging they were receiving through supposedly protected, internal channels.

In the couple of weeks prior to this, we had run two related stories: one involving the NLRB’s categoriza tion of Facebook conversations as “protected concerted activity”, and another about the successful use of social media strategy against Dr. Pepper Snapple. In the latter article we pointed to the November convention of the International Labor Communications Association (ILCA), which will feature a special panel on “Winning Campaigns with Social Media.”

We encourage you to seriously evaluate your social media strategy. A proper evaluation should include such questions as:

1. Am I familiar with all or most of the potential venues that could be used in a campaign against my company?
2. Do I have people on staff that understand how to navigate in these venues? If not, have I identified resources who can help fill that gap?
3. Have we developed a proactive strategy to engage our workforce using social media?
4. Have we considered a defensive strategy for social media used against us?

Again, LRI is offering a FREE SOCIAL MEDIA STRATEGY CALL for those wishing some expert help assessing their preparedness for social media campaigns. Phil Wilson, president of LRI, will conduct a 30-minute conference call to help you answer questions like those above. More important, Phil provides pointers on how to respond to social media attacks during an organizing campaign and even offers some surprising “old school” tactics that are very effective counter-attacks. Phil will take the mystery out of this new communications venue for you and your team. Some of what will be covered:

•  What is the original “killer app,” and how can you make it work for you? (hint: you don’t need to be a technology expert to use it effectively)

•  What is the surface vs. the “deep” web?

•  How do you automate “listening in” to the web?

•  Do you h ave a Twibe? Do those who are working against you?

•  Can social media policies backfire? How do you prevent it?

•  Where’s your social media leverage?

Click here to sign up for your FREE 30-minute call.  (We use the process to confirm you are a member of management. The call is not for union representatives!)  If you have any problem signing up, call Tammy at 918-455-9995.

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