The US Thanksgiving holiday saw a report from IBM telling us that social media referrals had a minimal impact on sales.   We’ve been here before, in October a Forrester analyst claimed the same thing, in response to which I wrote this post.

In his Wall Street Journal article, Tom Gara (as an aside worth following for a good source of info about the Middle East) said that this will need “some serious spinning by social media gurus.”  Sadly, I’m not a guru, but the presentation above is my take on an ever-present issue.

NB, I post less frequently here now.  My new website, devoted to all things visual social media is here.

 

Related articles

• Social Media – Why it’s not just about sales
• What to Do When Customers Get Mean on Social Media
• Let’s Face it: Most Social Media Marketing Is a Waste of Time
• Twitter, Facebook and Those Ugly IBM Statistics

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