The US Thanksgiving holiday saw a report from IBM telling us that social media referrals had a minimal impact on sales. We’ve been here before, in October a Forrester analyst claimed the same thing, in response to which I wrote this post.
In his Wall Street Journal article, Tom Gara (as an aside worth following for a good source of info about the Middle East) said that this will need “some serious spinning by social media gurus.” Sadly, I’m not a guru, but the presentation above is my take on an ever-present issue.
NB, I post less frequently here now. My new website, devoted to all things visual social media is here.