In our “Social Knows” series, we sniff out and compile statistics and research regarding workplace / workforce management, human resources and employee engagement. The goal is to provide you with the background knowledge necessary to support your own recommendations, findings and strategies. Submissions always welcomed.
Social Media in the Workplace
- 20% of CEO surveyed use LinkedIn; 17% use Facebook; 9% use Twitter; 8% use YouTube; 7% use Photo-sharing applications; 5% use Video-sharing applications
- 69% of respondents surveyed say their organization does NOT track employee use of social media on company-owned computers or handheld devices
- 57% of respondents surveyed say their organization does NOT block access to social media on company-owned computers or handheld devices?
- 68% of respondents surveyed say their organizations have groups or individuals who currently engage in social media activities to reach external audiences
- Markting – 67%
- Human Resources – 44%
- Public Relations – 38%
- Sales – 24%
- Management (corporate / senior ) – 20%
- Customer Service – 15%
- Information Technology – 12%
- Operation Logistics – 6%
- Legal – 3%
- Accounting / Finance – 2%
- Other – 8%
- 98% of HR respondents say they believe that social networking is an important tool for recruiting, retaining and managing employees
- 82% of HR respondents believe that social networks will be used as an HR tool in their organizations within the next 12 months
- 85% of HR respondents say their companies plan to increase investment in both time and money in social networks in 2012
- 52% of HR respondents say that senior management is the biggest hurdle to getting social networks accepted as a legitimate HR tool
- 90% of HR respondents believe that social networking should be used as an HR tool.
- Percentage of HR people who believe that social networking tools can have those most impact in these areas:
- 34% – Reduce cost of recruiting
- 26% – Reduce costs of communication
- 22% – Employee Engagement
- 15% – Career Management
- 12% – Employee Satisfaction
- 9% – Employee Retention
Social Media Use
- Percentage of organizations who encourage employees to participate in social media to share information and express opinions
- 33% – Small number of employees have access to organizational social media and are encouraged to participate
- 25% – All employees have access to organizational social media and are encouraged to participate
- 18% – Some employees, but not all, have access to organizational social media
- 23% – No employees have access to organizational social media
- 49% of respondents say their organization have a social media policy in place whereas 28% have one in development or 22% do not have one at all
- 54% of respondents say their top executives do NOT participate in social media; 35% say their CEOs occasionally do; and 11% say their CEOs participate regularly
- 44% of respondents say that individual supervisors is the highest contributing factor to increasing employee engagement; 39% by amount of communication; 31% by change in leadership
- Percentage of importance of organization’s decisions to develop programs and strategies for engaging employees:
- 33% – Create a new culture or work environment
- 28% – Increase productivity
- 26% – Retain top talent
- 19% – Increase employee morale
- 8% – Knowledge transfer to younger employees
- 41% of college seniors use some form of social media in their search for employment
- 90% of HR managers use or plan to use social networking to find employees
- 64% of employers have used social media to successfully recruit workers
- Approximately 31% of college seniors have LinkedIn profiles, while nearly 23% have Twitter accounts
- Almost 70% with accounts on both LinkedIn and Twitter report using them for their job search
- 81% of college seniors use LinkedIn to distribute their profiles to their network contacts and prospective employers, while almost half use it to research employers
Integration of reward and talent management programs
- Only 36% of organizations with a competency model have linked it to their reward programs.
- Most organizations have been unable to effectively leverage their investment in HR technology.
- Only 44% of organizations formally identify employees with critical skills.
- Fully 68% identify high potentials, but only 28% inform those employees who have been identified.
- Short-term incentive (STI) programs provide greater flexibility because payouts can rise or fall depending on business conditions. Funding for STI programs increased sharply last year, from 88% to 111% of target as profits increased, and employers expect to fully fund STI programs in 2011.
Manager / Employee Relations
- Only 31% of employees their senior managers communicate openly and honestly
- 3% thought their managers treated them as key parts of the organization and no fewer than 60% felt their senior managers treated them as just another organizational asset to be managed.
- Only 39% of employees in the US feel senior management does not exhibit attitudes and behaviors that reflect they care about the well-being of their employees. (29% of employees for UK)
- Only 47% think their leaders are trustworthy
- Only 42% think their leaders inspire and engage them
- 61% question whether their leaders deal effectively with poor performers
- Only 42% think senior management encourages development of talent