Jeremiah Owyang (@jowyang) has put together a great list of Social Media Management Systems (SMMS), including Social Marketing Hub by Awareness Networks, CoTweet by Exact Target, Distributed Engagement Channel by DEC, KeenKong, MediaFunnel, Objective Marketer, SocialTalk, SpredFast, Sprinklr and Vitrue –
Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location.
Expect nearly every community platform to launch these types of features, quickly followed by host of startups that specialize in this, then also the CoTweets of the world and other Twitter platforms like Seesmic to quickly get into the enterprise game. In a few quarters, expect the traditional CMS and WMS players to finally wake up and get relevant, followed by app developers in Salesforce appexchange to launch their own iterations. In the long run, this will be commodity set of features, just a check off in the overall suite of social business software but an important component of Social CRM.
I build and nurture online communities as CEO of 2020 Social. Read my bio, interview me for a media story, invite me to speak at a conference or ask me how we can help you. E-mail me at [email protected], call me at +91-9999856940, or connect with me on Twitter, Facebook, LinkedIn, YouTube, or Slideshare.