Some of the ‘big brands’ are now accepting that the world of social media needs to be taken seriously. While there are already senior social media positions in some companies, I think 2010 will see a proliferation of new social media jobs within the corporate world (my first prediction for the New Year!), as many companies play social media catch-up.
So I was interested to see how one of the worlds biggest brands – McDonalds – classify a job title such as Director of Social Media.
The advert was placed on Careerbuilder, and the content of the role is as follows:
Director of Social Media
McDonalds is the largest and best-known global foodservice retailer with more than 30,000 restaurants, serving 46 million customers each day in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure position us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value & convenience. Visit our web site to learn more about us.
Reporting to the Director of External Communications, the Director of Social Media will be responsible for developing and leading the social media strategy to support the McDonald’s U.S. business both at the national and local level.
In this role, the Director will develop and proactively counsel business partners on the strategy that guides McDonald’s USA program activation, as well as in crisis and issues management within social media, effectively reaching and engaging defined audiences in addition to driving awareness and trial of new food news/promotions and protecting/enhancing the overall brand.
Specifically, the Director will develop and execute the social media strategy for the U.S. Business inclusive of social networking, blogger relations, micro-blogging, crisis/issues management, brand engagement, etc.
The Director will also align the social media strategy with supported U.S. Business and global departments (e.g., Marketing, HR, corporate communications, corporate social responsibility, etc.) and with other U.S. Communication departmental areas (e.g., media relations, third parties/public affairs, external, internal and management communications).
* BA degree in communications, marketing or public relations
* At least 5-8 years total communications experience required. At least 2-3 years of that experience must be in social media – i.e., developing, implementing and measuring social media strategy and programming for consumer brands and at least 3-5 years of that experience must be in public relations and/or marketing.
* Strong leadership, communication and relationship-building/collaboration skills
* Strong written and verbal communication skills
* Strong working knowledge of social networking, blogs, microblogs, mobile, user-generated sites, etc.
* Demonstrated experience in applying new technologies and trends to brand’s social media strategy and activation
What do you think? Is this reasonable expectation of experience? Do they want someone who has just got the ‘time served’ approach to experience ( ie 2-3 years of social media experience)? Do many of those exist? I think we know the answer to that one! I think they are looking for a ‘golden nugget’ there!!
I think Ronald should apply for the job!!