I had the pleasure of chatting with Amita Paul, CEO of ObjectiveMarketer. After doing so I took a moment to check out their blog and came across this recent post. The post gives some very good guidance but, as always, I have to take a minute to throw in my own thoughts as well. The post notes, based upon a study by Maryland’s Smith School of Business, that 20% of small businesses are making use of social media. While I assume that a smaller percentage are approaching this strategically, the fact that they are listening,and hopefully engaging, is a good sign.
- The ObjectiveMarketer team recommends building up your presence on Facebook, Twitter, and Youtube page, at least enough to make sure that the pages look reasonable when your customers find you there. This is good advice.
- In addition to these sites, setup accounts on Flickr, Stumbleupon, Reddit, Digg, Delicious, and Foursquare. The key is to reserve company and/or brand names you will need when you are ready to fully engage in these channels.
- Foursquare has around 1 million registered users. While the number is small the active users are very active.. If you have a local retail store, setup a Foursquare account and immediately begin to offer coupons, discounts, for your Mayor. This is a minor investment but will pay off in the near term.
- My favorite part of the article is to remember PLEASE (Plan, Listen, Engage, Act, Supervise, Evaluate). Use this process and adjust strategies and tactics as needed to meet your goals.