Skip to Spread: Nine Ways People Respond to Online Content

Rajesh Setty’s back-of-the-napkin diagram of nine ways people respond to online content:

It costs time (and indirectly – money) for your audience to read what you write. And, they expect a good return for that investment. You will know whether you are succeeding in influencing your audience in a positive way because the audience will tell you…by the way they respond to your content.

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