Don’t tell anyone, please….I am not a fan of social media. So much noise that can be difficult to filter out to the relevant morsels… I also do not believe that content is king, or that content is the new currency as I have seen people mention.
Want to know what I believe? Social media, when part of an overall social business strategy, can lead to real organizational value. Yes, if it is only used tactically it can be noisy and distracting. However, when used strategically real value is created.
Content is not as important as value creation. The determination of content quality is always subjective. The creation of value in terms of reduced cost, higher revenue, increased profits, is always clear.
What do you think? Is value creation really what we’re all striving for?