Salesforce CEO Marc Benioff Insists That All Enterprise Software Should Be Like Facebook

Salesforce CEO Marc Benioff on TechCrunch

Two weeks ago on TechCrunch I posted “The Facebook Imperative,” which posed a simple question, “Why isn’t all enterprise software like Facebook?” It was the next iteration of the question I asked in 1999 that spawned, “Why isn’t all enterprise software like” If you have read my book, Behind The Cloud, you are well aware how that one question launched a company, and a movement.

I agree with Marc Benioff that enterprise 2.0 needs to become people-centric, instead of being document-centric or task-centric. I also agree that Salesforce Chatter is likely to be a big driver of this shift.

Robert Scoble (@scobleizer) thinks that Google Apps will win the enterprise 2.0 game.

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  3. Going Beyond Microblogging 101: Enterprise & Open-Source MicroBlogging

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