Salesforce CEO Marc Benioff Insists That All Enterprise Software Should Be Like Facebook

Salesforce CEO Marc Benioff on TechCrunch

Two weeks ago on TechCrunch I posted “The Facebook Imperative,” which posed a simple question, “Why isn’t all enterprise software like Facebook?” It was the next iteration of the question I asked in 1999 that spawned salesforce.com, “Why isn’t all enterprise software like Amazon.com.” If you have read my book, Behind The Cloud, you are well aware how that one question launched a company, and a movement.

I agree with Marc Benioff that enterprise 2.0 needs to become people-centric, instead of being document-centric or task-centric. I also agree that Salesforce Chatter is likely to be a big driver of this shift.

Robert Scoble (@scobleizer) thinks that Google Apps will win the enterprise 2.0 game.

As CEO of 2020 Social, I build and nurture online communities for Indian and international clients, connect their customers, partners and employees, and help them catalyze collaboration and innovation, and drive loyalty and advocacy. Ask me how 2020 Social can help you, email me at [email protected], call me +91-9999856940, or connect with me at @gauravonomics on Twitter.

Related posts:

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  2. Foursquare Lesson for Enterprise Communities: Mayors For Functions and Knowledge Areas
  3. Going Beyond Microblogging 101: Enterprise & Open-Source MicroBlogging



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