Ben is a real estate construction executive who has led numerous high-profile projects, many valued more than $340 million, and includes shopping centers and resorts in California and Hawaii. Unfortunately, the beginning of his resume does not adequately present his value and the prestige of his accomplishments. Ben needs a resume profile makeover. Ben decided to get professional help to complete his new resume. Here are the three steps to create a resume profile that will capture the reader’s attention.
Step One: Identify How You Fill Employer’s Needs
Like any good marketing document, you must identify the needs of the customer. In this case, the customer is the hiring employer. Take a look at the job posting and pay attention to the requirements, including education, experience, and special skills. Also, research the company to become familiar with the company’s operations. For example, would experience in an international market be helpful? If so, that is another item to add to your list of ways that you fill this employer’s needs.
Step Two: Craft Short, High-impact Phrases
The ideal size for a profile statement is three to five lines. Resumes are written in a staccato style to facilitate a quick read. This means that you would omit, “I” from your statements. Each statement should be a short phrase without articles (a, an, the). Vary the language so it flows well. For greater impact, give specific examples of accomplishments, such as, “Adept at optimizing processes to deliver project as much as 14 days ahead of schedule, while achieving all quality standards.” Or “Led construction projects valued up to $340 million, including the La Dolce Via Shopping Plaza in Brentwood, CA and the Hana Wei Resort in Maui, HI.”
Step Three: Remove All Fluff and Cliches
Over-used phrases are profile killers. Avoid the temptation to use phrases like these: “results oriented,” “self-motivated,” “outstanding verbal and written communication skills,” and “solid track record of success.” These phrases are tired and add no substantial value. It is so much more compelling to share one or two real examples and also to call out specialized skills, knowledge, and market exposure.
Don’t sell yourself short. Follow these steps to transform your profile. If you would like personal help with your resume or any aspect of your job search, contact me. Every week we are helping clients spanning all industries to achieve their goals.