On the back of its June Twitter research, which looked into the geographic spread of the Twitter population, research firm Sysomos has produced an update. The new Sysomos report has non-US users inching towards 50% of the total, and shows that the network as a whole is a lot less anglophone today than it was in June.
US users now account for 50.88% of the total, down from 62.1%. The UK’s share has remained more or less constant on 7.2%, but it’s been overtaken by Brazil, which has the second highest Twitter population at 8.79% as a whole.
Bear in mind that Brazil’s Internet penetration is around 35-40% with 32 million users, while the UK’s is 76% with 37 million users. As a result, when looking at it in these terms, Brazil scores even higher (anyone know why Twitter is, relatively speaking, so popular there?).
When it comes to the total number of tweets, as opposed to users, a slightly different picture emerges. This gives an indication as to where the most active twitter population is. Here, the US is still comfortably in front with 56.59% of messages, the UK is second with 8.09% and Brazil is 3rd with 6.73%.
What does all this mean for marketers? Several months ago when advising a European client I called Twitter an overwhelmingly English speaking network that (in Europe) does much better in the UK than elsewhere. That holds true today, though it’s certainly less true than it was then.
Six months ago the US + UK + Canada + Australia accounted for 78.5% of the total Twitter population – almost eight in ten. Today that figure is 64.82% – less than two thirds.
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- Study confirms US dominance of Twitter (socialmediatoday.com)