Recruiter: “Who will follow me on Twitter? I am not that interesting”


Boring tweets

I was reading a post over on Pinstripe Talent’s Recruitalicious blog today, and in it Ali Webster remarks how he asked recruiters several social media orientated questions at a recent round table event he hosted. While Facebook and LinkedIn pretty much surprised the session, Twitter, however did not. One of the concerns raised regarding Twitter was:

Who will follow me on The Twitter? I’m not that interesting.

Having talked alot about Twitter recently with recruitment companies, I just wanted to dispel this obvious concerns for recruiters.

Here is my answer to any recruiter that asks me this question………

You are a recruiter, right? You do make placements, right? And you do regularly speak to candidates, right?

Now, pop down to the local fish counter, buy a nice big fresh fish and
slap yourself round the face a few times with it ! (my little tip for
waking people from a stupidity slumber!)

Once you have stopped being a social media muppet for a moment, just think about why companies and candidates come to you in the first place? Think about it……..

  • You are an expert in your field
  • You are knowledgeable about your sector
  • You help clients and candidates alike (not just for money)
  • You are honest (I know there are many recruiters that will fail here!)
  • You are well connected
  • You go that extra mile when needed, giving free advice
  • You are well read about your industry
  • You keep up to date with the latest news in your sector / industry
  • You do actually have a sense of humour
  • You believe in the power of networking
  • You belong and contribute to many different groups on LinkedIn
  • As a ‘clever’ recruiter you subscribe to the ‘pay it forward’ principle
  • You always have some great live jobs at any one time
  • You regularly refer people to others, when they are better suited to help than yourself

Now, tell me again why candidates who may want a new job or advice, and clients
who want excellent candidates won’t find you interesting, and will not want to follow you on Twitter?

The people who are successful on Twitter, exhibit all of the above (in different ways) while they are building their own following on Twitter. They share information, they engage with people, they share funny moments and they understand what a powerful platform it can be.

So if you really are a social media muppet, and you have listened to the hype and negative press regarding Twitter, think again. Twitter (and the other social media channels like LinkedIn and Facebook) are a great way of reaching out and engaging with people, that will become valuable to you at some stage, now or in the future.
For me, questioning your ability to be interesting is the same as admitting that you don’t understand what you do every day in your job as a good recruiter! 

Not being interesting = being boring.

If you were that boring, you wouldn’t be the good recruiter you are, and clients and candidates wouldn’t show the desire to talk to you as they do, would they?

So therefore, contrary to what you may think, you must be an interesting person after all!

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We consult, train, tweet, blog, text, post, speak, share, read, update, photograph, video and talk about recruitment. At Sirona Consulting we work with companies, recruitment agencies, RPO’s HR & recruitment technology vendors and conference / event organisers, helping them understand and integrate social media into their recruitment strategies. We have have been doing this now for twelve years, working with many companies along the way, from small independent recruiters right through to large international companies. We are honest, ethical and have experience of working across a range of different industry sectors delivering success in the UK, Europe, Middle East, APAC and the United States.


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