The million dollar question we (and other agencies like us) are often asked, is ‘how can you evaluate social media’ or more directly – ‘will it impact the bottom line.’
According to a US study, more than half of Facebook fans (of a brand) are likely to make a purchase, while 67% of Twitter followers reported the same.
6/10 Facebook fans also said they’d be more likely to recommend the brand to friends, among Twitter users that increased to 8/10.
And the main reason people followed brands on Facebook? To receive discounts and promotions, so though not the most creative tactic in the book, straight forward Facebook competitions and give-aways can work.
This is one of the items in this week’s Rabbit Feed newsletter – more info here!
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- Social Media Pays: People More Likely to Buy from Brands they Follow (marketingpilgrim.com)