Proof effectively communicating value can be learned | Reconsidering Communication Series

Essential in life, and equally so in security, communication – especially the ability to effectively communicate value (ECV) – is necessary to inform the process of decision-making. Without a clear understanding of risk and potential actions, people (executives and individual employees) may make decisions based on unrealistic assumptions or a poor understanding of the solution.

It’s time to smash a myth about communication holding back the ability to successfully reduce risk and increase resilience.

The myth: communication, let alone the ability to effectively communicate value (ECV) cannot be taught or learned; people either have it or they don’t.

The Reality: despite a commonly held belief that effective communicators are born, anyone willing can learn the science, principles and practice of effectively communicating value (ECV).

Success requires guidance and practice to develop the skills of an effective communicator — but it is entirely possible for individuals and organizations to learn and embrace the use of these principles.

This is the second of the 10-part series on the need to reconsider communication and the role it plays in driving security success.

Get the entire series (and more) by subscribing to the RSS feed [click here], or have each article emailed [click here to for blog by email – select the blog by email box] or take advantage of the weekly Curated Catalyst Newsletter [click here to signup – please select the newsletter box]

Why the myth?


Every myth has a life of its own, and it takes different shapes in the culture and in the individual.

For the individual, the myth probably started as a useful defense mechanism when an attempt to communicate didn’t go as expected. The experience was significant enough that an internal story about it was created to manage self-expectations and reduce the pain of failure.

At a cultural level, we reinforce the myth. People with less experience compare themselves to people with more experience. Individuals are told of their errors (spelling, grammar, ums, uhs and the like) without guidance or feedback to help them learn a better way.

Admittedly, the explanation is oversimplified, but that’s not to say we can’t learn from it.

There is no need to accept the notion that good communicators are born and the skill cannot be learned.

It isn’t true. The myth is false.

It is possible to teach and learn the skills of effectively communicating value.

While the myth is wrong, it does contain a thread of truth: the skills of effective communication cannot be bottled. The learning process is as unique as the life experiences that have shaped each individual and organization.

The good news is that learning about the principles and putting them to practice has a positive impact. But it also means that effective communication takes effort – though it doesn’t always have to be “hard.” The progression of communication is nuanced; consistency and quality of outcome is a function of understanding, practice and proper guidance.

Those who effectively communicate value at the top range of the scale (generally considered professionals) are often students of the craft, routinely engaging in coaching and other guidance and continue to seek out opportunities to improve.

While it may seem ‘hard’ in terms of time, effort and skill invested into the outcome, not everyone is a professional (or needs to be).  Anyone can improve his or her ability to communicate and successfully work through the progression.

Putting the myth to rest, with proof


Two simple steps to end this myth:

  1. Stop believing it
  2. Stop repeating it

It’s possible to advance from common communication to effective communication by simply gaining awareness, incorporating purpose and using simple feedback to confirm if the message received matches the message sent.

Try it out today.

Here are three steps to craft a personal experience that this myth is busted. This is meant to offer a personal insight into the process of communication – it creates awareness and demonstrates that learning is possible.

Start with a 20-30 minute time constraint (less is fine, too). The key is to do the best possible job within the time and then reflect on the experience.

On a current communication or something new, do the following:

  1. Write down, with a pen on paper, the purpose of the communication. Clearly state the intention.
  2. Briefly think about the message and the audience – consider the best approach, a good story and the right time/method to deliver the message
  3. Deliver the message, pause, and then ask a simple question like, “Do you understand?” Then listen.

If someone understands, they often start by confirming that it “makes sense.” Keep listening. They need that added pause to fully process and evaluate the information against their range of experiences.  Most people will offer a story or a ‘counter-story’ to test their depiction.

The same approach applies if they don’t understand. In either case, listen closely.

This point cannot be emphasized enough. The stories that get shared help to clarify the message. They offer clues for refining the communication to make a more accurate connection (now and in the future).

Feedback and reflection improve the process


Want to get better at communicating?

Reflect on the entire experience – stated intention, preparation, delivery, feedback and resulting negotiation.

Be curious.  What worked?  Where might a new approach work better?  Following the original process, create and deliver a revised message to a different person.

Did you complete the exercise?

Myth busted?

If you didn’t, take a few minutes to share the reasons. I find that these reasons speak volumes about my own relationship to the myth.

Engage and grow

Communication is essential; as this series continues, we can work together to explore the concepts, challenge conventional thinking. Engage directly by leaving comments, asking questions, challenging assertions, sharing information – using the comments below, through Twitter (@catalyst), Google+ or even schedule time to speak with me directly (no strings attached).


Leave a Reply