Presenting? Master The Art of the Segue

Help People Follow You: Create Transitions

“We’ll be back after this message from…”  There’s a reason why TV
and radio announcers use that line. It’s designed to help you
understand what’s about to happen and how it’s connected to the programming. In broadcasting it’s called a “segue.”

How often have you watched a speaker end a sentence, click the next
slide, speak, click the next slide, speak, click the next slide… and
you’re wondering “How is this related to what I just saw?” That’s what
happens when presenters see their role as giving out information
instead of telling a meaningful story.

Bridge1 Connect the Dots

This is what it sounds like when you’re taking the audience with you:

  • “We just saw the results
    of last month’s marketing activity. Now let’s look at what that means
    for this month’s forecast.”  Click.
  • “If we decide on Alternative D, how will that impact staffing levels? Here’s what we found…” Click.
  • “You asked how we’re going to start up the Asian operation. Let’s look at the first 3 steps.” Click.

So the next time you have a presentation to design, think segue. Build a bridge from one thought or fact to the next and take your listeners with you. They’ll appreciate it.

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Steve has designed and delivered leadership and communication programs for some of the world's largest organizations, and has more than 30 years in training, development, and high-level executive coaching. His Roesler Group has created and delivered leadership and talent development internationally for corporations such as Pfizer, Minerals Technologies, Johnson & Johnson, NordCarb Oy Ab, and Specialty Minerals--Europe. Steve is currently involved in the latest update of his Presenting With Impact program, a cross-cultural presentations workshop that has been delivered on five continents to more than 1,000 participants representing nearly 60 nationalities.

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