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Presentation Polish: The Art of the Segue

Presentation Tip #4

Help People Follow You: Create Transitions

“We’ll be back after this message from…”  There’s a reason why TV and radio announcers use that line. It’s designed to help you understand what’s about to happen and how it’s connected to the programming. In broadcasting it’s called a “segue.”

Segway_beattles How often have you watched a speaker end a sentence, click the next slide, speak, click the next slide, speak, click the next slide… and you’re wondering “How is this related to what I just saw?” That’s what happens when presenters see their role as giving out information instead of telling a meaningful story.

Connect the Dots

This is what it sounds like when you’re taking the audience with you: 

  • “We just saw the results of last month’s marketing activity. Now let’s look at what that means for this month’s forecast.”  Click.
  • “If we decide on Alternative D, how will that impact staffing levels? Here’s what we found…” Click.
  • “You asked how we’re going to start up the Asian operation. Let’s look at the first 3 steps.” Click.

So the next time you have a presentation to design, think segue. Build a bridge from one thought or fact to the next–and take your listeners with you. They’ll appreciate it.

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Looking to “bump up your game” when it comes to presenting? Here are the first three articles in the series:

#1: Presentation Success: Start With a Call

#2: More Presentation Success: Who Requested It?

#3: Be A Presentation Pro: Do This

 


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