I am delighted to share that we have officially announced today that Eastwei Relations (now Eastwei MSL), one of China’s most respected strategic communications consultancies, has joined Publicis Groupe/ MSLGROUP. Last year, leading PR industry analyst, The Holmes Report, named Eastwei 2009 China Consultancy of the Year.
Eastwei MSL, which has 120 staff across offices in Beijing, Shanghai, Guangzhou and Chengdu, joins forces in Greater China with MSL’s Shanghai, Beijing and Hong Kong offices, as well as long-time partner ICL Taiwan. MSLGROUP now has nearly 225 staff in Greater China, with strong capabilities in digital and social media.
I am specially looking forward to working with (and learning from) Johan Bjorksten, Founder and Chairman of Eastwei, who has written several books on Chinese business and language and hosted more than 400 Chinese TV and radio shows.