Persuasion and Sales: Sure You Can

You’ve heard it:

“I could never be in sales.”

Monitor your conversations for a day. How often are your really trying to convince someone to see things your way?


some reason it’s OK to persuade but icky to sell. (You might change

your mind about the sales thing if you looked into the financial

compensation of successful sales people).

Persuasion ZipKeynote.001

 Let’s Talk Persuasion: 3 Different Ways


frequently use proprietary assessments to help people clarify their talents. One

of the things we’ve discovered is that there are three unique ways people can be gifted at persuasion:

1. Negotiating. This

is an above-average ability to discern the needs and desires of two

people–or groups–and orchestrate agreement between them.


this is a talent of yours, people will see you actively seeking to

assist people in conflict. Those with this talent can quickly garner the

credibility needed to help resolve issues.

Do you inherently “jump in” when you see the need for resolution? Are you successful more often than not?

2. Selling. This

is just what it implies. People with this specific talent excel at

introducing a product or concept and then going for “the close,” whether

it’s money or a commitment.

Are you always thinking about better ways to get a commitment. . .now?!

3. Promoting. Think

about someone whose enthusiasm and excitement is infectious. As a

result, with multiple exposures and relationship, other people are

willing to try out a new idea and look at new ways of seeing things.


“close” is a fait accompli. There’s no reason to say  “will that be

cash or charge?” The organic nature of the process leads to

implementation or closure.


people accept your ideas because of your genuine enthusiasm and

willingness to spread your enthusiasm over a period of time? Do you view

yourself as an educator who brings about change?

One of these is your persuasive talent

Acknowledge it, learn more about it, use it often, and don’t let anyone talk you into doing it differently.

The world and the workplace need to be influenced by people with sound ideas, positive motives, and ways of communicating that don’t force some sort of “acting.”

How will you exercise your persuasive talent today?


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Steve has designed and delivered leadership and communication programs for some of the world's largest organizations, and has more than 30 years in training, development, and high-level executive coaching. His Roesler Group has created and delivered leadership and talent development internationally for corporations such as Pfizer, Minerals Technologies, Johnson & Johnson, NordCarb Oy Ab, and Specialty Minerals--Europe. Steve is currently involved in the latest update of his Presenting With Impact program, a cross-cultural presentations workshop that has been delivered on five continents to more than 1,000 participants representing nearly 60 nationalities.


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