Online videos: after two minutes most viewers zone out, blogs drive views

A number of graphs, which are worth noting from an excellent techcrunch article by Ashkan Karbasfrooshan – Context is King: How videos are found and consumed online.


First of all, most are discovered within two weeks of them being posted up.    If your video hasn’t gathered viral momentum in the first ten days or so of it going online, it probably won’t.


55% of video views are via “discovery”, people stumble on the video, mostly via blogs.   Get that online PR campaign going!


Then, after two minutes, over 3/4 of your audience will have zoned out and clicked somewhere else.   So keep those virals short.

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