Okay, I’ll say it. I’m sick and tired of social media!

Over the Edge
Image by mvndrvrt via Flickr

On the edge

Are you feeling it yet?  That creeping feeling of discontent, that sense of things being not quite the same as they used to be when you first started, that nagging lack of fulfillment?

No, I am not talking about your job, although current research shows that 32% of employers are concerned about losing their high performing worker, and 33% of workers say they will be job shopping  when the economy turns around.

Social Media Fatigue

A lot of my friends have been talking about their feelings on using social media.    Twitter isn’t the same.  Facebook is boring and useless, and everyone is sick of Farmville invites.   It is so bad, people are even starting blogs to discuss the  idea of social media going bust.

The discussion of social media fatigue has been going on for a while.   Here is a time line if you care to see what was being said in 20072008, 2009, 2009, and   2009,.

I don’t think social media is going away.   I thin it is more likely that we are entering a period of “same old, same old” (Dalen and Palshaugen)

Facebook  just got to 500  million members. They are releasing a movie about  Zuckerberg.   That is pretty mainstream.

Early Adopter Fatigue

I joined Twitter in 2007, and hung out with early adopter geeks from Silicon Valley.   Twitter was their darling for about 6 months.  Then normal adopters showed up, and MLM zombies, and Brands.   The Silicon Valley early adopters fled to places like Identi.ca, Plurk, and FriendFeed.  I think we are seeing the same thing take place amongst early adopters in the HR space now.  Some users are tired, and may leave. Others are taking a break.  And some of us are adopting our place in the space, moving from a social play/party environment to something more lucrative and profitable.

Social media fatigue isn’t new.  It isn’t a trend.  It is a part of the evolution of the medium.    You can throw in the towel, or you can go along for the ride, or you can adapt.  I plan to adapt.

Stay smart. Stay engaged.  Stay thirsty, my friends!

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