Tiina Paju-Pomfret on using social media in a learning context at BUPA.
BUPA’s learning system, BUPA Live, allow Bupa staff to access training from wherever they are and whenever they need it and also help grow ‘One BUPA’: connecting people and creating a cohesive company:
- The system links to, rather than replaces, BUPA’s LMS.
- Implementation of the system was led by the business, not Tiina’s Information Systems group. This included training (face-to-face followed-up with further learning using BUPA Live itself) to create super users who shared what they had learnt more broadly.
- One interesting aspect of the way it is being used is that people can use an approval route to have their contribution checked before it is published (use of this is optional).
- People are using the system daily and those who do are 6% more engaged than their other colleagues.
Michelle Russell from Royal Caribbean International talked about their use of e and social learning to engage the network of travel agents to actively promote their cruise packages:
- After having tried different systems, the company now mainly uses Facebook to provide information and enable interaction (the travel agents also use RCI’s page to chat with each other)
- They use webex to provide virtual classroom based training
- They evaluate the learning that has been provided by chatting with the travel agents on their Facebook page, emailing them after learning has been completed, and inviting them to future events. they also get feedback when they are out on the road meeting with the travel agents.
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