More crazy talk, Social media, no measurable value but you have to have it?

That’s what I hear from far too many experts these days and I was especially disappointed when I saw yet another notable authority tweet the following today:
“Asking “ROI of social media” is the lazy way to look smart re: social media. Pls educate them on the nuance!”
Why, my friends, would we not want to understand the […]
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