I am not a lawyer, nor do I play one on TV. If I did I would really love to be a Perry Mason type of lawyer, the man was gifted… Oh well, we’ll discuss my acting desires another day, for now, just a couple of quick thoughts on the legal side of your social media efforts.
The lawyers are working through the legal issues and a lot of it is still up in the air. As you might remember, I asked a semi-random group of lawyers for their opinions and they shared their thoughts on who really owns your social media account. While attending a Government 2.0 Unconference this past weekend I learned about the Massachusetts Legal Guidance toolkit, check it out. Note:
- This is written from the State agency perspective and is meant to give guidance to legal counsel in other agencies. However, it is also a very good starting point for those in private sector and worth a review.
- The guidelines note the need to have guidelines for employee use of social media or corporate accounts, for private account used at work, and for private accounts used away from the office The more time I spend within the collaboration space the more I am convinced that this is necessary.
- Record retention expectations are covered. Your business, whether mandated by Federal regulations or not should strongly consider maintaining archived copies of all corporate social media activities.
Dig in and let me know what your thoughts are on this topic.