Art truly does imitate life.
Oops … We are getting a bit crazy NOW. What could we possibly learn about leadership, managing in the NOW, and the Social Ecosystem from Jeff Dunham? Well, let start with some facts.
via Wikipedia: “Jeff Dunham has been called “America’s favorite comedian” by Slate.com, and according to the concert industry publication Pollstar, he is the top-grossing standup act inNorth America, and is among the most successful acts in Europe as well. As of March 2009, he has sold over four million DVDs, an additional 7 million dollars in merchandise sales,and received more than 350 million hits on YouTube (his introduction of Achmed the Dead Terrorist in Spark of Insanity is the ninth most watched YouTube video ever), making him one of the most-viewed entertainers of all time. Spark of Insanity received the best reviews of any DVD on Amazon.com in 2008, and A Very Special Christmas Special was the most-watched telecast in Comedy Central history, with its DVD going quadruple platinum (selling over 400,000) in its first two weeks. Forbes.com ranked Dunham as the third highest paid comedian in the United States behind Jerry Seinfeld and Chris Rock, and reported that he was one of the highest earning comics from June 2008 to June 2009, earning approximately $30 million during that period.“
Well there you go! A “bidnessman”. And how did he do it you ask? Simple. He did it by understanding his customer and what they want (even need!). Then Jeff used every form of social media he could access to build a following. He did it NOW … meaning fast. He used the Social Ecosystem to manage his business in the NOW. Great job Jeff.
Enjoy the video folks …