On Business 2 Community, Jeff Bullas has looked at the Global Web Index, and pulled out12 excellent charts about social media use worldwide. They are here, if you want to take a look. I’ll concern myself with a few of the findings that continue to point social media as a whole becoming more visual.
In particular:
Pinterest and Tumblr, are the fastest growing social networks worldwide, both seeing an increase in users of 88% and 74% compared to a year ago. Tumblr of course isn’t a pure image led-platform, it is perfectly possible to use it for long form text posts. However, imagery has played a key part in its success, and for many users it serves the role of a visual scrapbook and diary.
Uploading photos is now the most popular activity on Facebook. More active Facebook users uploaded photos than messaged another Facebook friend or commented on a post. And that goes for mobile and tablet, as much as desktop users.
The same is true for Google+. There has been a lot of commentary about how Google+ has tried to make the network extremely photo-friendly, including in-built editing tools and the ability to store your mobile photos. Just like with Facebook, Google+ users on desktops, smartphones and tablets like to upload and share images before anything else.
Crossed posted from my social photography blog, 8mpx.
Related articles
- 10 Social Media Facts, Figures and Statistics You Need to Know (sallyannfredericktudor.wordpress.com)