Keep your business real with videos

I recently viewed this video from INgage Networks and wanted to highlight it.  First, the video:

What I like:

  • The company focuses first on delivering great information.
  • It is delivered in an entertaining fashion.  Kathy Saenz keeps you engaged throughout the video.  Yes, it is a little wacky but it’s done at just the right level.
  • Video is a must have for most businesses.   While this video is shot at a great quality level that is less important than the information being delivered and the way the information is delivered.

What I wish was included:

  • A call to action to capture potential customers.  When you use videos include added value information that will require the user to sign-up to receive (even if it is to receive notifications about upcoming videos).  Capture this data in your CRM system.
  • An additional conversation stream.  Complimentary to the video setup a Twitter hashtag, a Buzz stream, a discussion thread in your Facebook fan page or on your blog.  Make the video more than a one-time event for your company and for your customers.

What else would you add?


Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Filed under: Tools Tagged: Engagement, innovation
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