Juniper’s Mobile Community demonstrating great early results

You may recall that I chatted with Juniper Networks back in April to learn more about the new mobile community they had just launched.

Also, if you were at my presentation at Parafest ’10 you may recall that I shared stats similar to those above.  This report, run on the NetMarketShare web site, shows the devices people are using to browse the web.  As you can see,  mobile browsing continues to rise in terms of the overall percentage of web browsing, nearly doubling from October of last year (82% for the math gurus in the room).

How does Juniper compare to the rest of the world over the same period?

Well, mobile traffic to Juniper has climbed from 0.5% of all traffic to 1.5% of all traffic, 300% increase in terms of its part of overall traffic.  Even more impressive, the other major metrics have taken off since they deployed their mobile community.  These comparisons are against last October’s traffic numbers.

  • The average mobile visitor now spends 121 seconds, an 86% increase.
  • The average mobile visitor views 2.9 pages per visit, an increase of 81%.
  • Bounce rate showed a decrease of 22%. 

Juniper’s mobile visitors are clearly finding tremendous value in this new offering.

I am going to stay in touch with Juniper as they continue to measure and tweak their mobile community.  In the mean time, step back and ask yourself if your community can benefit by providing robust mobile solutions to your customers.

John

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Filed under: Social Strategies Tagged: community, CRM, mobile, Social Strategies, SSC
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