It’s about people connecting with people

It’s not primarily about the software, says Luis and I totally agree with him. Enterprise 2.0 advocates should first look at how to connect with people’s passion.

When people connect with others – and discover things they have in common, and converse about it – magical things happen.

Organizational researchers know that when people discover shared interests and passions with colleagues and co-workers they build bonds that are much more than what hierarchical organization systems build.

Clay Shirky says in “Here Comes Every Body” that when technology becomes ubiquitous that is when real social changes will start to happen.

We are still in the beginning of the this change… and while we are thinking about what such technologies will do – the reality of Organizations 2.0 will emerge only when such tools have become ubiquitous.

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