It’s easy to get caught up in the latest HR technology trends, but it’s better for companies to start by taking a step back and looking at their goals before moving forward, says Ben Martinez, who blogs at HR Hound.
After years of cost-savings measures, HR professionals need to be concerned with engagement — and that has a different meaning for every company, says Martinez.
Companies need to “figure out what engagement means to” them. After they’ve figured it out, then they can ask why they need technology to achieve their engagement goals before finally looking at specific technology offerings.
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