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Initiating the Social Media Path to Purchase Model

Last month I wrote about understanding the Social Customer Experience path to purchase behaviors. I provided an overview of the evolving customer buying process because understanding the buying process from your customer’s vantage point is paramount to delivering a memorable customer experience. The traditional buying funnel has evolved to what we now call a buying … Continue Reading

Initiating the Social Media Path to Purchase Model by Joe RuizMaximize Social Business


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