Increase Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a
business is the traffic of a site. More visitors equal more sales.
However, here are some ways that you can tweak your sites with to
improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales
message. Nobody wants to be sold to by a total stranger, but many people
will buy what their close friends recommend to them. If you can
convince your audience that you are a personal friend who has their best
interest at heart, they will be convinced to buy your products.
Remember to speak to an individual in your salesletter, not to your
whole audience.

The second method is to publish testimonials and comments from your
customers. A good idea would be to publish both good and bad comments;
that way prospects will be really convinced that these testimonials are
real. When prospects see testimonials on your website, they will have
the confidence to buy from you because human beings follow the herd
mentality; when others have bought and proven it authentic, they will
jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your
product offers. Not everyone will read your text copy from the head to
the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer
bonuses that complement your product, your prospects will feel it’s a
very good deal and it would be stupid to miss it. Be sure to state the
monetary value of your bonuses so that people will be even more
compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the
benefits of their product, sell to them with stories of how it has
solved many problems, even offered killer bonuses but forget to ask for
the sale. Give a clear instruction on how to buy your product (e.g.
“click the button to buy now!”)…


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