If the Shoe Fits: Pivot to Feel Good

If the Shoe Fits: Pivot to Feel Good

Post from: MAPpingCompanySuccess

5726760809_bf0bf0f558_mA Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

Pivots are the name of the game, but why would someone go from founding a commodities company in Dubai (that died when the economy crashed) to creating an e-commerce site offering merchandise from socially conscious startups supporting a wide variety of causes?

“What I was doing before was incredibly unfulfilling.”

So says Brent Freeman , founder of Roozt.


It’s a more common sentiment than you might think.

Even when the exit is lucrative it may not be satisfying.

As someone once said to me, “My startup job made me rich, but it didn’t make me happy.”

Perhaps that’s why so many alumni from places like Microsoft and Google become socially responsible angels.

How fulfilling is your startup?

Option Sanity™  is fulfilling.

Come visit Option Sanity for an easy-to-understand, simple-to-implement stock allocation system.  It’s so easy a CEO can do it.


Do not attempt to use Option Sanity™ without a strong commitment to business planning, financial controls, honesty, ethics, and “doing the right thing.”
se only as directed.
Users of Option Sanity may experience sudden increases in team cohesion and worker satisfaction. In cases where team productivity, retention and company success is greater than typical, expect media interest and invitations as keynote speaker.

Flickr image credit: HikingArtist

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