Post from: MAPpingCompanySuccess
A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here
It may sound like complete heresy, but entrepreneurs rarely build companies—they found them.
Founding a company requires a product vision and enough passion to draw a few others to the cause.
Building a company in the 21st Century requires the ability to both lead and manage.
“Increasingly, the people who are the most effective are those who essentially are both managers and leaders.” –HBS professor David Thomas
Today’s knowledge workers, especially the type that gravitate to and succeed at startups, demand both leadership and management skills from those in charge.
And the key attribute is communication.
“Communication is the real work of leadership. Great leaders spend the bulk of their time communicating, and they know how to employ all three of Aristotle’s rhetorical elements.” –Nitin Nohria, Dean, Harvard Business School.
The best communicators are also the best listeners; moreover, they listen to everyone not just those in certain positions or at X level and above.
But listening and communicating require time and energy and many entrepreneurs are too busy.
They are company founders, not company builders.
Which are you?
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