If the Shoe Fits: Clarify Your Vision

If the Shoe Fits: Clarify Your Vision

Post from: MAPpingCompanySuccess

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

5726760809_bf0bf0f558_mYou’re a founder and you have a vision.

You tell people about your vision with an eye to recruiting them as investors or employees or customers.

While it’s important that your vision be enticing it’s more important that it dazzle with its clarity.

Clarity is not easy, which is why elevator pitches and tag lines are so difficult to do.

Most people start with a highly embellished description and work to reduce/clarify it.

The reverse is often easier.

Start with a truly bare bones version, such as this description of a restaurant.

“We buy food. We fix it up. And we sell it at a profit.” – Celebrity Chef Mario Batali**

Then add embellishments slowly, one at a time and get feedback with each iteration.

But avoid getting all the feedback from the same audience.

Each time people hear it they add knowledge and reference, and context to their unconscious database, so in time they start interpolate and filling in the blanks just as you do.

Hence you need to constantly refresh your audience to achieve viable feedback, but that unconscious database is the bane of working with anything over the long haul,

The point of all this is to remind you to clarify your vision before you start to sell it.

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Warning.
Do not attempt to use Option Sanity™ without a strong commitment to business planning, financial controls, honesty, ethics, and “doing the right thing.”
Use only as directed.
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**Hat tip to Wally Bock for the Mario Batali quote.

Flickr image credit: HikingArtist

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