So the 2011 extreme sport known as Black Friday shopping has concluded and the numbers look good:
- According to the National Retail Federation, a record 226 million shoppers visited stores and websites over the weekend.
- $11.4 Billion dollars were spent on Black Friday alone, according to ShopperTrak.
- The average holiday shopper spent $398.62 at bricks and mortar stores this weekend, up from $365.34 last year.
- Close to 40% of total weekend spending was done online, with an average spend of $150.53.
- In 2011, 24.4% of shoppers were at stores by midnight on Black Friday, either waiting for stores to open or visiting retailers who opened on Thanksgiving evening.
- In 2010 and 2009 these percentages were 9.5 and 3.3, respectively.
“Our guests have expressed that they would prefer to kick off their holiday shopping experience right after the holiday celebrations, rather than getting up in the middle of the night.” Anahita Cameron, HR Director for Target
“I feel terrible… It will change some Thanksgiving plans for our employees. It certainly changes mine.” Brian Dunn, Best Buy CEO