135,000 people are attending Salesforce.com’s Dreamforce conference in San Francisco. Mark Benioff, Salesforce’s exuberant CEO, proclaimed that the next big thing is The Internet of Customers.
It’s going to be a 1:1 world. Every company will become a customer company, dealing with us as individuals. Mark pulled out his wifi toothbrush which reports him to his dentist if he doesn’t brush. He showed his Canon camera which has a help button for instantly calling for help from the manufacturer. We’re social. We’re mobile. We’re going to receive services directly form the cloud.
2/3 of all companies feel left out. They need a new platform. That’s the only way to go forward in a world where everything’s connected. And guess what? Salesforce has developed just such a platform, Salesforce1.
Substitute “learning” for “selling” and you’d have the backbone of a powerful enterprise learning system. Everything’s connected. It plays on any device. Chatter takes care of the social aspects. Personalization is 1:1. I’ve been calling this learning ecosystem a Workscape. Either way, it’s the platform on which future training programs, extremely short ones, will play.
I had never heard of most of the 350 exhibitors before. Everyone here is about boosting sales, even those I had heard of. How the sales task can be that complicated is beyond me.