At the closing session, Breaking Out of the Echo Chamber: Expanding the HR Social Media Community with Laurie Ruettimann and Lance Haun), I was struck with Laurie’s recommendation that we find more creative, inclusive language to discuss our forays into social media. Say “associates,” she suggested, not “Twitter friend.” Along the same lines, you might encounter less resistance using “conversation” rather than “tweet;” and “application,” “technology” or any other number of substitutes rather than “social media.”
I think she’s right. Let’s stop trying so hard to proselytize. Let’s quit trying to win people over. Let’s stop preaching. Maybe a little less conversation, a little more action. Rather than attempting to win people over, let’s use social media to our own competitive advantage (hey, it can be our own little secret; what’s wrong with that?) and when people ask, or show interest, or we want to bring others on board, we use nonthreatening language that everyone can understand.
Sounds good to me. What do you think?
photo by webtreats
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