How to Sell Social Media

How to Sell Social Media

How to Sell Social Media

In a previous post, I talked about using social media as a competitive advantage. Today, I’d like to take a look at why people like me attempt to push  or sell social media on those who are not yet participating.

  • Is it because I feel a bit awkward and want others to join me?
  • Is it because I have benefited from its use and want others to do the same?
  • Is it because I’ve been suckered into a fad and don’t know any better?

Yes, whenever someone says “Twitter,” there’s still a little snicker from people. It’s weird. It’s geeky. It’s a bit awkward. But I’m still doing it and building relationships, making money, and increasing my knowledge. Do I want others to join me? Yes. Is it because I feel awkward? Not really. I just want people to take advantage of the tools they have to make their organizations and people as excellent as possible.

People like me often wonder why others aren’t already using social media tools. To us, it’s a no-brainer.  I’ll tell you why: they don’t see the value (yet). If you are serious about wanting to help others to learn and grow, you’ll have to stop looking outside yourself.

How to Sell Social Media

Take your little sales spiel about social media and turn it inward. Apply all of the selling points about greater customer engagement and wider/deeper channels of communication to your own organization. Make yourself and your surroundings better (be a champion!) and others will flock to copy your strategy. It’s much easier to sell social media when someone can plainly see how it’s benefited you.

Want others to join you in the use of social media? Give them a reason.

Photo by Intersection Consulting.

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Ben Eubanks is the Principal Analyst at Lighthouse, developing research and insights for today’s talent leaders and vendor partners. Ben works with vendors from areas across the HCM spectrum, delivering high-quality research, assets, and advisory to support demand generation, sales enablement, customer success, and more. Prior to joining Lighthouse, Ben worked as a research analyst for Brandon Hall Group, focusing on learning, talent acquisition, and talent management. During his tenure, he published more than 100 pieces of research and delivered presentations to executives from some of the largest and most respected organizations in the world. He also has hands-on experience working as an HR executive, leading both strategic and tactical talent practices. He has worked in nonprofit, government contracting, and startup environments. In addition, he runs, a website serving HR and talent leaders that has reached more than 600,000 readers since its inception.


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