How to Reward Employee Contributions in Enterprise Communities?

My colleague Gautam Ghosh (@gautamghosh) on rewarding employee contributions in enterprise communities –

Behaviors like sharing and collaboration are organizational citizenship behaviors – and are a product of employee’s engagement with the organization. This discretionary effort is not like one’s work behavior – and needs to be rewarded not monetarily – but psychologically.

Psychological rewards will impact only a very few of employees, and that is okay. Highly engaged employees who would indulge in organizational citizenship behaviors follows the power law – much like social networks’ law. In that a minority will create and curate the majority of the content.

I mostly agree with Gautam. However, the problem with assuming the 1:9:90 rule (that only 1% of the community members will create most of the content, only 9% will curate it, and the rest will be lurkers) in enterprise communities, and especially employee communities, is that such emergence doens’t scale in a team of 50, or 500. Your thoughts?

I build and nurture online communities as CEO of 2020 Social.

Here are some things you should do:

1. Read my bio, interview me for a media story, or invite me to speak at a conference.

2. Ask me how 2020 Social can help you build and nurture online communities to connect your customers, partners and employees, catalyze collaboration and innovation, and drive loyalty and advocacy.

3. E-mail me at [email protected], call me at +91-9999856940, or connect with me on Twitter, Facebook, LinkedIn, YouTube, or Slideshare.

Related posts:

  1. Announcement: Gautam Ghosh Has Joined 2020 Social to Build our Enterprise Practice
  2. Foursquare Lesson for Enterprise Communities: Mayors For Functions and Knowledge Areas
  3. Salesforce CEO Marc Benioff Insists That All Enterprise Software Should Be Like Facebook



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