When you make a website, it’s natural to have high hopes for it. But, it’s not realistic to assume automatic success for your website. Most likely, your site will not initially attract many page views, or page impressions. But that doesn’t mean that you can’t hit the ground running! Take the right steps, and before you know it, your page view count will increase and your site will grow in popularity.
- Create a site that people want to visit. (Actually, do better than that — create a website that you would want to visit.) If you’re creating a site just for the sake of attracting visitors, you’re going about it the wrong way. Your site should actually have content that adds value to people’s lives. People aren’t going to fall all over themselves to visit a site that’s all smoke and mirrors. Give them a reason to return — post new content frequently.
- Use search engine optimization. Right from the start, pay attention to search engine optimization, or SEO. (Basically, SEO is optimizing your site so that search engines and visitors can find you. For example, using the right keywords and including meta-descriptions of all pages is essential.) Many site owners wait until long after they build a website to focus on SEO. But the earlier you start, the more effective your efforts will be. When you focus on SEO, you will attract more qualified visitors to your site. In that way, your page views actually will be from people who want what you have to offer.
- Dive into Social Media. You don’t have to be a social media guru to increase your site’s page views. Whenever you make a new post, share links on sites like Twitter and Facebook. Show an interest in others and comment on their posts and successes.
A Quick Note About Page Views
It’s easy to get tunnel vision when it comes to website page views. However, just because a site gets lots of page views doesn’t mean it’s successful. Certain SEO techniques can attract all kinds of traffic, but most may consist of people who aren’t really interested in your site. The best way to find out if that’s happening is by checking your bounce rate in Google Analytics. How long are people staying on your site? If they bounce away quickly, your page views only tell a little of the story. For some reason, you’re not attracting the right visitors. Ultimately, the best way to improve your page views is to create a website that’s original, useful, and engaging to visitors.