What does it mean? People are finding your site, but they’re not sticking around and probably aren’t converting into customers. Indeed, high bounce rates and low conversion rates go hand in hand. Here are a few ways to reduce your site’s bounce rate:
Be relevant. Have you ever seen a promising website on the search engine results pages and discovered that it was completely different than expected? Nothing irks Internet users more, so make sure your site ranks well for searches that actually relate to its content. Focus on keywords and phrases that are relevant to the theme and content of your site. Make changes as necessary.
Improve page loading times. How long are you willing to wait for a site to load? In this day and age, it’s inexcusable to have a site that loads at a snail’s pace. If you’re unable to figure out why it’s loading so slowly, let a professional fix it for you.
Enhance the navigation of your main website. When people land on your site, are they able to find what they need easily? There should be at least a few internal links sprinkled throughout the content on your main web page. These links should direct visitors to relevant parts of the site.
Keep external links to a minimum. External links can boost the ranking of your website. If you go too far, though, they can also show people the door far too easily. It’s definitely okay and even preferable to have a few, but try not to make them too prominent. Instead, encourage people to explore your site by including relevant internal links and informative, well-written content.
For more great tips, read the article Reduce Bounce Rate: 20 Things to Consider.
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