How To Improve Your Reputation and Brand as an Employer

New research is shifting priorities for many recruiting and hiring managers. Traditionally, the ‘end-game’ of talent attraction has been to improve employee engagement and retention, decrease lawsuits, grow revenue, and boost business health. But now, hundreds of industry-leading HR professionals are designing a different strategy, using talent attraction processes to improve not next quarter’s financials, but instead the enduring reputations of their companies’ brands.

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