Adrian Chan (@gravity7) is as insightful as ever on Mashable –
In designing for social participation, we can consider user goals and needs — even interests, features, functionality, adoption and scaling issues. Best practices and popular ways of using social media guide us in our decisions. But there’s a basic concern we seem to often overlook: “What is the user good at?”
If we really take the user experience to heart, we ought to think about user competencies. Users have different competencies in social media applications, just as they have different social skills in the real world. In the case of social media, this is as much social and interpersonal as it is technical.
I build and nurture online communities as CEO of 2020 Social. Read my bio, interview me for a media story, invite me to speak at a conference or ask me how I can help you build and nurture online communities. E-mail me at [email protected], call me at +91-9999856940, or connect with me on Twitter, Facebook, LinkedIn, YouTube, or Slideshare.
Related posts:
- When Designing Social Platforms, Ask: What Moves Your Users?
- 20:20 Social is Looking for a User Experience Guru
- TOI Article on How Social Activists in India Are Using Social Networking Platforms
