The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter.
Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you.
You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust.
While it’s used for primarily personal updates, your strategy can include a business “angle” leading people back to your website and irresistible free offer.
In this video I’m sharing the top 5 ways to use Instagram to generate leads–AND more know, like and trust for your business.