How Social Media Helps in HR Management

HR social mediaAs social media pairs with the newest HR trends, there are amazing results that can benefit business.  Basic HR functions—including hiring, communications, marketing careers, and networking—are being spread quickly through social media outlets and engaging the workforce in all new ways. In particular, Twitter, Facebook, YouTube, and LinkedIn are four social media contenders that can be incorporated into HR management to make the workplace more engaging and efficient.

Hiring Help on Twitter

One of the best ways to work with prospective new hires is to actively engage your Twitter account. Twitter enables a quick and efficient way to announce job opportunities as well as receive immediate questions regarding availabilities. Additionally, the platform enables businesses to do research on prospective candidates. Using an individual’s Twitter feed as a resource, HR departments can get a glimpse at how a candidate develops a web-based personality and communicates online. HR will also get a look at which companies candidates are following, in order to research prospective connections and interactions that might be beneficial to landing position. Finally, it can be a way to see who is trending in the industry and speak the language of the fast-paced job seekers.

Twitter Emergency Notifications

Twitter is generally available for fun news and updates, but can also be a great tool if and when an emergency arises. Use the Twitter platform to let employees know about the company’s status during weather events, easily and in one broad stroke. Surprisingly, some may check their Twitter feed before their company e-mail, which can work to HR’s advantage.  Twitter’s broad reach and almost instantaneous updates allow communications right to employee’s computers and smart phones. While not a substitute for company communication through more orthodox methods like e-mail, tweeting is a sensible alternative, or reinforcing agent.HR might use Twitter to reiterate or clarify news and updates, whether they are emergent or run-of-the-mill.

Pats on the Back, Twitter for Accolades

In the arena of congratulating employees on new promotions or welcoming new hires, Twitter is a great method to spread the good news. A quick tweet engages and encourages in a flash, increasing employee morale and corporate support. A human resources professional keeps the workplace community in the know, and it takes only a moment or two to send a140-character message. As companies shift and grow, tweeting “attaboys” is an excellent way to encourage corporate growth and positive energy.

Facebook and The Social Office

Facebook is a vital tool in HR, as almost all perspective employees are on the network. First, Facebook is used as a collective social resume, exhibiting information, exciting skills, and hobbies employees may leave off their resume or curriculum vitae. HR professionals might be able to discover that a perspective employee has held several jobs in a related field, or that the candidate travels often to a particular sales market, all in a few clicks.

Facebook might also help HR administrators create better employee events. For example, if several current employees have propensity for golf, it immediately becomes apparent on the platform.  Next, images and video of corporate sponsored social events are also prevalent on Facebook, which can also benefit the company and their image. The social media platform is helpful in filling in resume gaps, planning corporate events, keeping HR updated on current and prospective employees, and creating comprehensive ways to maintain company relationships, while still encouraging work-life balance.

YouTube for the Company Brand

A company’s HR department can help elevate relations with employees through company-sponsored YouTube video content.  Creating YouTube content is one of the most important HR tools, as it engages the corporate community, and showcases companies visually, allowing them to feature the best they have to offer. In other words, a strong YouTube channel could impress clients or associates through consistent creative content. In HR today, the most innovative companies are creating YouTube videos which highlight new company undertakings and responses to challenges.

LinkedIn: The Best Business Social Media Platform

LinkedIn is the ultimate business social media site, because it specializes in just that: social media specifically for businesses and individuals. LinkedIn resumes—along with skill sets and endorsements—are easy access for HR managers to view prospective employee’s backgrounds and expertise. LinkedIn has their finger on the pulse of upcoming social interactions in business, as it updates with new ways to endorse connections, join groups, display expertise, post jobs, and communicate with applicants and employees. With the rise of serial entrepreneurship, a new hire changes his or her LinkedIn status and the phone starts ringing. HR managers know who is available, and on LinkedIn, they increase their access to the best in the field.


Author Bio:

This is a guest post by Sarah Brooks from She is a Houston based freelance writer and blogger. Questions and comments can be sent to brooks.sarah23 @


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